| |
| |
|
Management Information |
|
|
|
Never Wrestle with a PIG
The business books at the library and book stores fill many shelves. Some authors tend to run a little long at the keyboard. There is one voice that stands out from the crowd, Mark McCormack. Mark McCormack is the founder of the International Management Group (IMG) and was the guy who became Arnold Palmer's agent in 1959. At the time, although enormously successful and popular, Palmer had only one endorsement deal - with Heinz for $500 a year (and as much ketchup as he wanted). Mark and Arnie's simple handshake agreement changed the world of sports forever. Stick with me, this is NOT about sports. It wasn't long before McCormack had signed two other rising stars Gary Player and Jack Nicklaus. McCormack didn't limit himself to golf. In 1968, he signed his first tennis player, Australia's Rod Laver as well as representing athletes from football, rugby, cricket, motor racing and a host of other sports. McCormack's company, International Management Group or IMG, became the biggest name in corporate sport and moved beyond sports, managing former Presidents and Prime Ministers, Pope John Paul II and even represented the Nobel Peace Prize. There is more to the sports business than knowing how to swing a golf club or how tight to string a tennis racket. Mark McCormack began sharing his common sense approach to business in 1984, when he wrote "What They Don't Teach You at Harvard Business School" a book that spent twenty-one weeks at the top of the New York Times bestseller list. He followed it with "What They STILL Don't Teach You at Harvard Business School" and recorded both of them on audio cassette. These are not sports books but essential, down to earth, common sense, get-a-grip business advice books. Reading them is great, but listening to them on audio cassette, read by Mark himself is an even bigger treat. McCormack is one of the most plain-speaking and credible business teachers we have, and he comes across especially well in this relaxed studio recording. Though Mark's principles are powerful, he's a humble teacher for someone at his level. His delivery is so understated you will discover the value of his ideas naturally rather than having to work around an overzealous sales pitch. Listening to Mark's unassuming voice, with no airs, is like having an understanding business partner in the seat next to you as you drive down the road. Mark died in May of 2003 but his words and ideas will help generations to come. You can find his stuff in almost any library and many libraries have the audio books, too. A quick look at Half.com will find most of his audios in like new condition for a fraction of the cost. Many times you will be given a choice of Mark's audio books, abridged or unabridged. For years I didn't much care one way or another until I listened to Stephen King on CD telling me why I should only choose unabridged. Sure it takes longer, but you get the drift of the author's thoughts entirely, not just some of them chosen by an unseen editor. Chose unabridged and go the extra mile is possible. Here is a partial list of audio books and CD's by Mark McCormack that I highly recommend What They Don't Tech You at the Harvard Business School What They STILL Don't Tech You at the Harvard Business School On Selling The 110% Solution The Terrible Truth About Lawyers: How Lawyers Really Work and How to Deal With Them Successfully Hit the Ground Running: The Insider's Guide to Executive Travel Staying Street Smart in the Internet Age Never Wrestle with a Pig: And Ninety Other Ideas to Build Your Business For more BIG ideas on business get my article "Voice Mail Can Be Your Buddy" Send a blank eMail to the MailTo:VoiceMail@BigIdeasGroup.com If you take my advice and listen to Mark McCormack for the first time, I would like to hear your opinion and reaction. MailTo:Mike@BIGIdeasGroup.com ©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Middle Managers Behaving Badly - How To Stop This Damaging Your Results More and more I hear and read about a looming crisis of leadership at the middle management level and the inevitable resulting increase in, poor performance, accidents and production mistakes and hence declining profits.I'm afraid to say these observations are not just rumours. More Problem-Solving Success Tips The ability to solve complicated problems quickly is more important than ever in today's tough economy.From the time we're little kids, we're taught to solve problems by trial and error. Look Good on Voice Mail Your use of voice mail tells others a lot about you. Here's how to make a good impression. Popular Business Misconceptions Cost You Money! Faulty information costs you money! Which of these popular business misconceptions do you believe?Popular Misconception #1: "We Only Need Our Books Done Once A Year For Tax Purposes." Are Your Accounting Records Adequate To Run Your Business?Although it is important to keep records for tax purposes, it is not the only reason (or even the primary reason) good accounting records should be kept. Five Habits of Highly Effective Conflict Resolvers Steven Covey had the right idea. There are discreet skills and attitudes, habits if you will, that can elevate your conflict practice to a new level. Dealing with Marginal Performers: The Therapeutic Approach --PREPARATION: The purpose of the therapeutic approach is to spark an employee toward improved performance through counseling. The manager's goal is to help the employee recognize the existence of a problem, accept the need for change, and formulate his or her own program for improvement. Pitching to Employees The senior flight attendant on the WestJet flight was starting the routine safety talk: the bit about flotation vests and emergency exits that we ignore at the beginning of every flight."If we could have your attention, please, we would appreciate it - in fact we'd be downright shocked," she said. Its Not Always What You Say A major source of communication breakdowns is incongruence between the words that people say and the nonverbal signals that they send, largely because we lose sight of the fundamental truth: You cannot not communicate. Every second that we are in the presence of another, we are constantly sending and receiving messages, often silent, nonverbal messages that can either augment our communication effectiveness or detract from it. PR Still a Mystery to Some Unfortunately, there are managers who define public relations by its applications. Which explains neither its underlying strengths nor what PR is all about. Paretos Law- Your Formula For Success A 'dirt-world' retail business I used to manage had a large turnover, a very high profit, and less than 100 lines. Early in 2001, I was contracted to manage another business. Group Discussion Guidelines DISCUSSION METHODS: There are two basic types of discussion methods; the conference method and the workshop method. The conference method involves meetings of staff members, usually from the same organization, and is convened to pass on information, communicate management policies or decisions, or to solve organizational problems. Smart Staffing Practices: Don't Confuse Activity with Results Does your hiring process consist of proven practices or just a hodgepodge of activities that get into gear when someone says, "I need more people" or "Sally has left and we need someone to take her place NOW?"Smart hiring is more than running ads, screening, interviewing and checking references. It is a series of specific procedures that can work well or create bottlenecks and inefficiencies. Provisioning/User Management System Upgrades: Part II - Building Awareness And Building Approval Somewhere in the world is a person who wants to see their provisioning/user management systems get a sorely needed upgrade. But they seem to be getting nowhere. Writing and Revising Your Life Story Change is not simple. Why do we repeat behavior that doesn't work? Those actions that lead to stifling debt, disappointing careers, or stuck relationships? Then do it harder, yet expect a different result? Why is it not obvious that trying to exit an old story by simply writing a "better ending" only recreates the same story, and ensures that we remain in it? That a thousand better endings to an old story don't create a new story? That the past cannot be changed and is a settled matter? That too often, we see ourselves as the victims of the stories that we author and the feelings we create?We actively construct what we think, feel, and experience. Leadership Style: What Makes A Good Boss? In today's competitive environment, companies realize that a good boss is one who can identify and build on the talents of the staff and knows how to retain top performing employees. Take this quiz and see if you are a good boss. Online Business Peace of Mind Is your online business disaster-proof? Online businesses face a unique set of challenges. Unlike our offline counterparts, we must worry about hackers, credit-card fraud, loss of data, virus attacks, websites going down and more. Creativity and Innovation Management: Specialisation or Generalisation? Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. ISO 9001 the Process Approach to Quality Assurance What is the Process Approach to Quality?The ISO 9001 2000 standard is designed to manage and improve organizations processes. There is a great deal of misunderstanding and misinterpretation of the meaning of the process approach to Quality. Setting Clearer Performance Expectations The annual performance review.Stating this phrase guarantees some reaction for anyone who has ever had one, or had to give one as a supervisor or manager. Innovation Management - Good Leadership Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
|
| home | site map |
| © 2006 |
