| |
| |
|
Management Information |
|
|
|
Communicate To The Four Main Personality Types
You probably know this already, but there are generally held to be four main personality types, which I call: Extrovert, Amiable, Analytical and Pragmatic . Let's take a moment to consider each of them in the workplace. Extrovert: someone who probably has a messy desk; who leaves projects 75% completed then gets distracted by new, 'more exciting' projects; someone who communicates their ideas with enthusiasm and charm; makes instant decisions; hates 'paperwork' and the 'dull routines' of life, such as filling in order forms, checking bank statements, etc.; is usually 'fashionably late' to meetings, events and parties (and they love entertaining clients!); always has interesting screen savers. Amiable: someone who is the 'peacemaker' in the office; is always striving for a 'win-win' in everything in life; someone who probably isn't terribly ambitious and striving, but is very happy to support and encourage others who are; someone who cannot say "No" very easily and so are probably on every committee going (whether they actually want to be or not); is more likely to make a decision on the spot if only to stop you 'hassling' them, otherwise will take weeks to make a decision (if at all, as they prefer others to make the decision for them); like to know what others are doing (in case they themselves are doing something inappropriate or foolish). Analytical: 'GadgetMan' - has multiple PDAs in case one fails; has several computers for the same reason; adores punctuality; when they tell you they recently bought something they won't round the number up but will tell you to the exact dollar and cent how much they paid; loves playing with spreadsheets, charts and projections; will never make a decision on the spot; will buy a car based on fuel economy, servicing costs, resell value, depreciation and other factors, never 'because it's a lovely shade of blue'. Pragmatic: a 'take charge' person; their view is the way things will probably get done; they listen to others' points of view out of courtesy or intellectual curiousity, but will still do things 'my way' ; doesn't take business rejection personally; not interested in how 'exciting' a project might be, only interested in how much money it will cost/make and how soon it can be implemented/built; very often the Pragmatic likes the colour ' Red '; doesn't have any photos of family or friends on their desk (too unprofessional); has a neat, organised desk. Now, sales trainers have for years been pushing the line that we 'buy with emotion, and justify that purchase with logic'. But having seen a few Analyticals in my years I don't actually believe that to be the case. An accountant friend of mine in England never purchased anything because of emotion - he always poured over spec sheets from various manufacturers, weighed up the costs involved, considered his options. And because he was also part-Amiable he then let his wife make the final decision, based on his input. Which raises an important point. No one is ever a 'pure' type. We are all a mix of the four personality types to some degree or other. Yet we also have a strong preference for one particular type. I'm an Extrovert with a leaning towards the Analytical. I couldn't begin to count the number of my own marketing projects that I have half-completed here in my office; each one almost ready to roll but just in line behind the latest 'more exciting' idea I've just had. Yet I also love getting deep into Dreamweaver and working out how to tweak my website pages for greater speed, better search engine optimisation, tidy up loose bits of code, and so on. But that's beside the point... The real purpose of this page is to let you know that your business communications - whether they are email, web page, pdf brochure or even initial word of mouth introduction - need to appeals to the different needs of the four personality types. How do you do that? By making sure that your communication has a reasonably equal amount of the following: * Facts and figures to appeal to the Analytical and Pragmatic * Enthusiasm and excitement to appeal to the Extrovert * Testimonials to appeal to the Amiable Get that right and you have a greater chance of getting your message across. When you match consumer psychology with effective communication styles you get a powerful combination. Lee Hopkins can show you how to communicate better for better business results. At Hopkins-Business-Communication-Training.com you can find the secrets to communication success.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
The Dark Side of Help Desk SLAs You just signed a Help Desk Service Level Agreement (SLA) and now think things will get easier. However, you may soon be falling into one of these traps:1) COVERING THE TRUTH WITH METRICSIn some companies, those under the radar of SLA compliance may resort to doing the minimum instead of really solving the problem. Don't Forget Where You Came from - Why the Past is Important in Implementing Business Change Much of the literature and advice on implementing business change focuses on knowing where you are going and making sure that you understand and communicate a consistent vision of the future. Indeed, I have looked at the importance of this in an earlier article in this series. Another Use for Meetings Every meeting is a laboratory where you can observe and learn important things about the people who attend. In fact, you can use meetings to identify people who merit being promoted into leadership positions. Performance Evaluation: How To Create Change STEPS TOWARDS GIVING A GOOD APPRAISAL INTERVIEW: Give specific feedback. Statements such as, "You're doing a good job" and "You'd better shape up" are almost without value unless accompanied by specific feedback on what the employee is to continue doing or to stop doing. Why Do Managers Create Low Morale? Or Does My Bum Look Big In This? Why do managers create low morale as a product of their management and what can we do about it?The answer to the initial question is easy.We all know what managers do to the workforce that causes the workforce to feel the way they do about their jobs. How Can A Communications Audit Help You? Organizations communicate in two directions: internally to staff and externally to clients, customers, shareholders, stakeholders, the media. Faulty internal communications can lead to mistakes, discouraged and unhappy staff, employees leaving the company. The Truth About Performance Reviews Now that it is January, many of you are putting together, or have just finished putting together your annual Performance Appraisals for your staff. Feedback on performance is certainly one of the most critical aspects of personnel development and one that deserves to be taken very seriously. Implementation the Catalyst of Change for Management to Reach that Next Level of Success From the personal and professional experiences of other colleagues and myself, one of the more critical success factors for management is implementation. Through my observations, I have discovered that people and organization spend a great deal of resources including time, dollars and the cumulative total of the energy generated from these efforts to create business or strategic plans. Leadership Skills Means Turnover is Not a Problem "Ha!" you say. "For someone to make a statement like that, they obviously haven't worked in the real world and certainly have never had to run a company. Recycling, Reverse Logistics and?..Candy The candy box is a container for all your favourite chew bars, gum and all your other favourite candy. A must-have for all kids and a great fashion accessory! The marketers are desperate for kids to user their box - so much so that they will soon be giving them away! There will be more about this new development later in this article, but before we get there, please consider HOW we get there: Pressure to Recycle The pressure for us to recycle and reuse goods has been steadily building these past few years and shows no sign of abating. Take Your Firm to the Next Level So you did such a good job in 2003 at bringing in new clients to your firm that you're swamped with business, your firm is large and growing, and all parts of your marketing system are in place and running smoothly? Congratulations - you're off to a great start for 2004!If you can confidently answer "yes!" to the following metrics, then you're ready to take your practice to the next level (and if your answer is "no," get back to basics at http://www.turningpointemarketing. Let the Professionals Help You Out - Outsource As your website grows in terms of attracting more footfalls, generating more business, and providing more content; it will demand more time and attention from you to continue performing. As a businessperson, it is advisable that you concentrate on your core competency, which is the reason why you created the website in the first place. Innovation Management: The Quality and Quantity of the Idea Pool Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Five Defining Characteristics of Great CEOs 1. Personal insight. What Every Manager Should Know About How to Maximize the Two People Inside Every one of us, in reality, has two people inside: The person we are today and the person we can become tomorrow and in the future.We go to work every day, are never late or absent, earn a promotion; and receive occasional raises. Better Manager Skills - How to Learn When you first take over a department, expectations are usually high but operations are sometimes in disarray. The staff is disorganized, goals aren't being met, and hours are spent on unproductive tasks. Reducing the High Cost of Absenteeism Employers pay a high price for absenteeism, often more than they may realize, in terms of both financial and production losses and employee morale. Managers may view the tasks of finding a substitute employee as a short-term inconvenience; however, absenteeism frequently has more serious long-term effects. Marketing Miracle: Outsource Your Creative Services The current economy is causing most companies to tighten their belts. With limited staffing and a restricted budget, how do you continue to promote your business? The simple solution is the occasional or ongoing use of outside resources such as graphic designers, writers, webmasters, and other creative talent. Motivation - It Starts with Acknowledgement Acknowledgement is about recognition or attention from another person. It can be physical such as - a pat on the back, a touch or a handshake. Provisioning/User Management System Upgrades: Part I -- Ten Reasons Why Not To Do An Upgrade Tommy Sherman daily monitors a helpdesk-provisioning queue for a large company. The current provisioning/user management system was written with homegrown software.
|
| home | site map |
| © 2006 |
