| |
| |
|
Management Information |
|
|
|
Innovation Management - Time to Market or Time to Success?
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted. Time to market or time to success? Even today Innovation Consultancies trumpet their ability to increase time to market as opposed to time to success: a) It is always possible to increase time to market - one way is by not carrying out proper due diligence and thus increasing the likelihood of failure. b) Whilst there is never enough time available before pushing a product onto the market, there is always enough time to revisit what went wrong and fix problems. The cost of reengineering runs into the billions. c) Speed and cost are considerations but good decision-making should be priorities. d) Quick time to market does not guarantee profit. A strategy of time to profit makes more business sense. These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/ You can also receive a regular, free newsletter by entering your email address at this site. Kal Bishop, MBA ********************************** You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained. Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Business Innovation - the Value of Work Processes Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. Score the Rainbows Pot of Gold: Become the Boss That No One Wants to Leave Leadership is lifting a person's vision to higher sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations. Peter DruckerLadies and gentlemen, the captain has turned on the seat belt sign. Characteristics/Attributes of a Lean Operation Fundamentals in Place? There is a designated place for everything and everything is in its place. No time is wasted while looking for things. Presenteeism: The Hidden Costs of Business (prez.un. Four Ways To Make the Case For Outsourcing How do you convert outsourcing leads into clients? You may need to make the case for outsourcing."Businesses today are kicking into survival mode," says Bill Allison, managing director for the Pacific Southwest Management Solutions & Services Group at Deloitte & Touche. How Your Feelings and Those of Your Employees Can Make The Difference How we feel is really more important than what we know. This is because how we feel plays a bigger role in our behavior than knowing what we should or should not do. 3 Reasons Why CRM Strategies Fail Customer relationship management (CRM) is one of the most effective tools for improving customer relationships and therefore increasing revenue, customer satisfaction, and customer retention. Unfortunately, some CRM strategies fail. 7 Essential Elements To Every Organizational Change [This article is based on excerpts from the special report "Overcoming Resistance to Change" by Dr. Mike Beitler. Use QA As Your First Step To Outsourcing Quality Assurance, or QA, is often given short shrift in a software development organization, especially when budgets are tight. When debating the software development budget at one of my software companies, the CEO finally asked, "Well, do you really want to hire a QA guy, or a programmer to add features to the software?"It was a tough choice. Lets Flourish and Prosper! Some say that in business as in sex: if it is good, it's great and if it is bad it's still pretty good. This does not happen to be true. Lateral Thinking, Logical Thinking, Applied Creativity Certain processes enhance creative output and others enhance innovative output. Defining creativity as problem identification and idea generation and innovation as idea selection, development and commercialisation, this article will tackle stages two and three using the three-stage process of lateral thinking, logical thinking and applied creativity. Allowing Employees Responsibility Merely assigning a task with detailed instructions is not effective delegation. An employee cannot grow without the freedom to make decisions on how the job should be done. Managing After Downsizing So, you survived the downsizing. Your company did something that will probably show minimal, if any, return -- and will make your job as a manager a living hell. The Devil We Know "I'm in an abusive relationship," sighed Andrew. "My bookkeeper annoys the hell out of me but I just can't let him go. Why Training Fails Sometimes when I conduct my workshop on Effective Meetings, one of the participants will ask, "Where's my boss?"And I say, "Your boss claimed to be an expert on holding effective meetings."Then the person laughs. How to Deal With Salespeople If you are an executive, you may sometimes feel like a open jelly sandwich at a picnic. Every crazy critter in the world wants to bite into your budget. MANAGING CRISIS; when you're too good at it When you are acclaimed for excellence during times of crisis you may not feel so good in a non-crisis environment. You may not shine so bright, perform so well, be quite so acclaimed. Knowing versus Doing - Execution In The Workplace Have you ever worked with someone who always seemed to have the answers; who always seemed to know what should be done; who could always quote the experts view on a certain situation, but for some reason, just couldn't perform as expected?Working with a client last month I was struck by the fact that my client was already very knowledgeable about the issue that we were discussing. As we talked through the situation it was clear to me that my client was well read on this subject. Six Sigma Training 101 - Better Management Basics What is Six Sigma?Six Sigma is a quality management program that is designed to achieve a "six sigma" level of quality for products. In the mid 1980s, Motorola pioneered Six Sigma and it has since been adopted by many other companies and manufacturers. Taking Care of Middle Manager Bounce Off How many times have the management consultants been 'in' and after leaving, have left little or no trace of their passing?Despite massive investment there is no discernable performance improvement, the retention figures still look as if we are running a call centre and our safety record is second to everyone.Why is it that what seemed a logical and progressive implementation model failed to have any lasting impact on our business?Could it have anything to do with 'Middle Manager Bounce Off'?'Middle Manager Bounce Off' is a little understood phenomenon that appears most frequently in the wake of a management initiative or a consultant driven implementation.
|
| home | site map |
| © 2006 |
