| |
| |
|
Management Information |
|
|
|
Innovation Management - smart people dont necessarily produce great ideas
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted. One common mistake leaders often make is to rely on smart people to come up with great ideas. This is flawed for a number of reasons: a) The opinion of smart people is not what matters. The end-user is obviously more important as his or her take-up of the product will determine success or failure. Unfortunately, it is all too often the case that sufficient end-user analysis is lacking before investment is given a GO status. One of the many ways of assessing end-user benefits is to use the buyer experience cycle and utility layers to determine an idea's ultimate value. b) The opinion of smart people is less valuable than the opinions of a large number of people and a large number of diverse and novel people. The result is intellectual cross-pollination that overcomes path dependency, parochialism and leads to frame breaking. c) Raw intellectual brainpower is arguably equal to experience. Each alone produce a set of results but together they produce richer results. Again, this leads to the conclusion that a large number of diverse and novel individuals produce better output. These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site. Kal Bishop, MBA ********************************** You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained. Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
10 Ways To Work Through A Business Slowdown In running any kind of business, it's inevitable that sometimes business will slow down. This might occur due to an upcoming holiday, seasonal variations, or uncontrollable circumstances. Taking on Six Sigma Programs - Guidelines for In-House and Outsourcing Decisions Based on a wild guess by a close associate of mine, there are well over 2,000 restaurants in the Manhattan area and its surrounding boroughs. Although I cannot validate the absolute accuracy of his count, I do trust it is in the ballpark, since he happens to be one of those guys who seem to know everything about everything in life (and more). He Hate Me: Turning Their Bad Attitude Into Your Great Results "He Hate Me" was the nickname of Rod Smart, a leading rusher in 2002 for the Las Vegas Outlaws of the now defunct XFL pro football league. Looking for an edge, the XFL allowed players to put nicknames on their uniforms. Eight Key Steps to Building B2B Major Account Client Alliances Audiences who saw the fabled Broadway musical, Chorus Line, marveled at the intricate timing and seamless interaction of the dancers as they mastered the choreographer's precision steps after many false starts in rehearsal.At the final curtain, the stage is crowded with dancers whose images are multiplied by mirrors strategically placed about the stage. Is Your Management Style Assisting or Hurting Your Business? Many times business owners can have significant differences in management styles that can deter the growth of both the employees and the business.Employees can have differing needs that require differing methods of management as well. Project Management, A Forgotten Perspective Effective project managers know how to get the job done, and get it done right. Success comes not only from wise selection of the team members and utilization of the best project management software tools; effective managers know how to lead, and how to encourage project team members to do their best. Customer Focus - Just 5 SimpleThings You Need to Think About You can boil down the difference between successful businesses and the rest in how they work with their customers, in just five areas.So, what does this mean? What They WantSelling what your customers really want is just critical. Two Critical Success Factors in an ITIL Implementation Any IT manager who wants to pursue the IT Service Management journey by implementing the Information Technology Infrastructure Library (ITIL) needs to understand two very important factors well in advance.? The first factor is to have dedicated, trained and committed process owners. Critical Success Factors - Next The Critical Success Factors Focusing on the things that make the biggest difference to your future prosperity. (Note, although this article was written in early 2002, it is totally relevant. Overcoming Perfectionism Perfectionism can get in the way of building or marketing a successful business. It can prevent us from moving ahead quickly or from taking advantage of business opportunities. How Your Business Can Pick A Software Developer Eventually, your business is going to need to have some software development. Your business is unique - you can't rely on a huge, faceless corporation to handle your unique needs with a shrinkwrapped, mass produced, production-line solution. Knowledge Management - Learning Whilst Doing - Facilitating an After Action Review Introducing a learning culture into organisations can be difficult at times, particularly if the effort required it great and the benefits aren't quickly identifiable.After Action Reviews (known as AARs) are one of the simplest knowledge management techniques, and have been used to great effect in organisations ranging from the US Army, to BP, and even in the development sector in NGOs like TearFund. Whadda Jerk! If one does not understand a person, one tends to regard him as a fool. Carl Jung Sadly, public discourse today seems to have degenerated into warring parties spitting epithets at one another. Successful Managing Through Delegation Managers should avoid the tendency to constantly delegate to the same one or two capable individuals. This practice only overloads the best personnel while slighting all others. Great Hires: Avoid Costly Mistakes Picking people for a job is like going to the store to buy apples. Before you go, you ought to know whether the apples are to be eaten fresh, make into applesauce, baked into a pie or made into juice. Million Dollar Support System For You and For Your Business Whether you are a consultant, coach, business owner, doctor, professional, corporate elite or student, whatever your profession is, moving towards your dream requires taking courageous steps. Making long-lasting changes requires us to create a network of support. Build Rapport Fast! - Eight Easy Steps Building rapport is all about creating a relationship, in the moment. And this is vital in business, education, friendships and many other areas of life. Effective Meetings Begin With a Real Agenda Everyone knows that an agenda is the key to an effective meeting. But an agenda that consists of a list of nouns, such as budget, software, and picnic, is useless. The Truth? The pure and simple truth is rarely pure and never simple. Oscar Wilde The truth. Are You Using the Right Form of Energy? As we near the end of summer, here is a question I have for you, "Are you using the right form of energy to grow your business?" Are you having trouble growing your small business as fast as you want? Are you making all the right moves and still the business just inches forward? Read this article and see if you are using the right form of energy to grow your small business?Head EnergyMy consulting experiences have taught me there are two types of business energy. I call the first type "head energy".
|
| home | site map |
| © 2006 |
